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A Quiet Image

  Peter Obi’s 2023 presidential campaign poster is not like the usual loud and crowded Nigerian political posters. It is calm, simple, and softly commanding. It doesn’t force attention it invites it. Using formal media analysis, we can see that this poster uses visual elements like colour, typography, image placement, and symbolism to speak clearly about Peter Obi’s leadership style, political values, and his goal for national unity. The way everything is arranged his photo, the colours around him, the text all come together to form a quiet but powerful message. It’s not just a campaign poster; it’s a visual statement about the kind of leader he wants to be seen as. One of the first things that stands out about the poster is the colour. It uses a soft peach tone with a clean white background, which is very different from the usual deep green or red most political posters in Nigeria use. Peach is not a common political colour, and that’s what makes it special here. It gives off a wa...

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